CATEGORIES

CONCEPT

Recognizes Reels that effectively use the platform to inform, teach, or raise awareness on various topics, making learning engaging and accessible.
Honors the Reels that touch the hearts of viewers, whether through acts of kindness, emotional stories, or moments that remind us of the beauty in humanity.
Celebrates the best before-and-after reveals, whether it's visual or told via text showcasing dramatic changes.
Celebrates instructional Reels that creatively present do-it-yourself projects or how-to guides, inspiring viewers to try new things.
Honors the Reel that delivers a compelling narrative, whether through a single clip or a series of connected stories, engaging the audience from start to finish.
Recognizes Reels that speak to the camera in an engaging, informative or effective way.
Honors the Reel that used the POV trend the most effectively to paint a clear picture for their audience to relate.

VISUALS & AUDIO

Awards the Reel with the most stunning visuals. Location, composition, including lighting, camera work, and shot selection, contributing to an aesthetically pleasing and impactful piece.
Honors the Reel that stands out for its exceptional editing skills, including seamless transitions, pacing, and the overall flow that enhances the storytelling.
Recognizes Reels that showcase breathtaking landscapes or very cool locations.
Recognizes Reels that feature an original audio, whether it's telling a story or creating an audio that becomes a trend.
Awards the Reel created using a template with their own spin. This would include Canva, Adobe Express, CapCut or an other app where you can use templates!
Celebrates the Reel that used text over images or video background, without showing their face, whether this was done with stock photos or videos or shot on phone.

PERFORMANCE & PRODUCTION

Honors Reels that showcase adorable, impressive - or just really hilarious - dancing skills.
Awards the Reel that showcases outstanding creativity and skill in the use of costumes and makeup, contributing significantly to the character, theme, or narrative.
Awards creators who craft compelling stories or showcase creativity by exclusively using stock footage in at least 50% of the Reel, demonstrating innovation in repurposing available resources.
Highlights the art of storytelling through a series of still images, celebrating the ability to convey emotions, narrate stories, or share experiences without video.
Awards a Reel that does its job of communicating a message effectively only using a existing generic short video
Honors the Reel that shows a process of getting ready, whether that’s outfit, styling a home, table or event, makeup, hair, preparing food or beverage. This category is for Reels that both just want to show the process, or use the process as a background while talking about other topics.

ENTERTAINMENT

Awards the Reel that delivers the most laughs, showcasing impeccable timing, originality, and the ability to connect with the audience through humor.
A light-hearted category that appreciates the courage to share hilariously awkward or cringe-worthy moments, resonating with viewers through genuine, relatable content.
This tongue-in-cheek award recognizes the charm in attempting to create engaging content, even if the result is far from the intended masterpiece.
Awards the cutest, funniest, or most impressive Reels featuring our furry (or not so furry) friends, highlighting their ability to steal the show.
Recognizes the meme Reel that is so good we can't stop sharing with friends.

CREATIVE SKILLS

Honors the Reel that makes the best use of in-app effects, AR filters, or editing techniques to create a visually captivating piece of content.
Celebrates Reels that masterfully incorporate the hottest tracks or soundbites, creating content that's both timely and relevant.
Honors the Reels that utilize music in a way that perfectly complements the visual storytelling, enhancing the overall message.
Awards the Reel that stands out for its originality, showcasing uniqueness in idea, execution, and the ability to captivate or surprise the audience.
Salutes the creators who create video content with minimal effort, proving that simplicity can sometimes be the key to relatability and entertainment.
Awards Reels that creatively and effectively does its job of promoting a service, product, program, podcast, blog or event.

SPECIAL CATEGORY

This Special Award Sponsored by our very own Template Membership, Your Template Club, will award the best and most creative Reel made with Your Template Club’s templates. Current and former members are welcome to enter their Reels in this category.

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